A few years ago, I flew to China to shoot video for our second-largest client, Quintiles. The filming was to take place at their Beijing offices and laboratories, both located in the same building. It was my first and only … Continue reading
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The Apple Macintosh revolutionized my industry in the mid 1980s and as a graphic designer, my days of REAL cutting and pasting were behind me. But that was just the beginning. I have been running my own creative practice for … Continue reading
On July 12 of this year, Netflix announced it would be raising the rates for DVD rentals and Internet movie streaming services by 60 percent. A 60 percent price hike makes the move sound much more expensive than it actually … Continue reading
When you name something, think of how it feels. Not the thing – the name. If your company makes bowling balls, would you name your best balls the Sundance Series, or the Demolition Line? Would it make sense to name … Continue reading
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The economy of the past two years has many companies bringing outsourced services back in-house in an effort to reduce spending. For creative shops that remember the rise of desktop publishing and early website development during past economic declines, there … Continue reading
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See May 3rd entry about finding art all around you. Thought this picture taken in my den helps to support that blog. The late afternoon sun through the plantation shutters creates a painting of light.
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When Creative Associates was invited to sit with friends, Clairemont Communications, at Wednesday’s Inspire Awards, I didn’t realize how crowded the table would get by the end of the night. Good thing most of the dinner plates, drink glasses and … Continue reading
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Look around and you’ll find art in the most unexpected places. Accidental, serendipitous and stunning. Nature provides daily opportunities, but sometimes manmade is good, too! I took this photo from the airplane window on a trip out West earlier this … Continue reading
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I was reminded of how connected the creative fields are while reading a book recently about songwriting. The author said that, in his experience, amateurs write inspirationally while professionals craft their songs. The best songs, of course, are both inspired … Continue reading
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It’s been a year and a half since Paul Hartley passed away after a 14-month battle with cancer. Paul, who was 65 and a renowned painter, retired in August 2009 after serving as a longtime professor of studio art … Continue reading
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Be clear, articulate and remember your audience. That seems obvious to someone in a communications field. But sometimes we need reminders that our audience can misinterpret the messages set before them. My reminders came through several experiences with my own … Continue reading
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Last week I participated in The Principals’ Principles, a panel discussion sponsored by the AIGA of Raleigh on the NC State campus. The moderator, the other four panelists and I are all small-agency owners in the Raleigh/Durham area. Questions were … Continue reading
Nothing can be easy. That’s the first tenet of Creative Associates’ company philosophy. It may seem negative or self-defeating, but its recitation has actually been a helpful tool over the years that has helped keep potentially aggravating situations from escalating. … Continue reading
